Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
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To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. For those looking for a book that will guide you in creating a brand strategy, this book has it all! For example, case studies are featured on black pages to help differentiate them from the wider text. I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. There are many books out there about branding and perhaps this one will have escaped your notice as a result.
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity?However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject.
This item may ship from the US or other locations in India depending on your location and availability.This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.
Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this). Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design.Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department.